A lender's records show repayment events. What public context surrounds this borrower's market, geography and season, and what does it change about the question being asked?
Data records events. Context gives them meaning.
Data was, and is, meant to be a privilege, and the foundation of every story. For data scientists new and old, it is the seed of ideas and insights. Yet the world now looks at data mostly through the narrow view of one individual or one company. That view brings targeted knowledge, but because the information is confidential, and rightly protected, it also brings the risk of exploitation, a feeling of fear, and the weight of compliance and control.
We want to shine a light on freer yet powerful data sources that already exist in the public domain: sources that explain the context around confidential data, giving it more meaning while remaining freely available. That is what risk-free data means to us: context and meaning, brought to your domain.
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Where richer context earns its keep
Three situations, phrased as the questions they start from.
A strategy team knows its own numbers. What is happening around them, in the economy and environment those numbers live in, that the internal record cannot see?
An analyst inherits a dataset of past decisions. What did each of those data points look like as a real event, and what context would the person deciding have wanted?
DocFuAI, and what R is
DocFuAI is the partner product that does the work: finding public data of context to evaluate research hypotheses, or possible answers to open-ended questions in search of a hypothesis. R is the conversation of the data: with clear providence and no judgement. A tool to help the analyst solve the problem, rather than a solution unto itself.
Past · Present · Future
The past
Paucity of data to make informed decisions, or over-reliance on a fixed set of data sets for known questions.
The present
Many sources of information with a range of authenticity or reliability, challenges of choice, and sometimes an absence of context.
The future
Wide access to information that is publicly available, building on similar experiences (data of context used in other geographies or domains) to enhance understanding of your own data and problems.