Long-form interviews
Recorded conversations with the leaders shaping a culture. Every published interview is a story of becoming, many times over.
Culture was written long before it was documented.
Organisations are shaped by stories that rarely enter strategy documents: the moments and people that created the culture, remembered in fragments and retold at thresholds. An organisation may have outgrown the stories of its early years, yet may not have found the stories that should guide its future.
Stories do not create culture on their own. They reveal how people interpret past decisions and communicate what is valued. Hearing them properly is how a culture becomes visible, and then intentional.
An editorial practice, not a campaign
U treats an organisation's stories as material worth the same care as a manuscript: gathered slowly through discussion and told by the people who lived through them. It is not an assessment of their culture but a retelling of their story, as is, without classification or hyperbole.
Leadership programmes
Working sessions where leaders discover their own privileges and stories, and learn the art of using these to lead effectively by earning an explicit permission to participate with their teams.
Culture documentation
The stories, told well and kept: a record of how the organisation explains itself to itself, made available to the people who come next.
Stories, searchable by theme
The library grows as we get included in the stories of others.
Coming soon
The decision that started it
A founder recalls the moment the organisation chose what it would refuse to do. Summary to follow.
Coming soon
Handing over what was never written down
What a retiring leader wished the next one had been told. Summary to follow.
Stories from the workplace
Culture of a company explained, through their words and actions.
Life unCovered: a long-form interview
A recorded conversation, published on YouTube by Inka Insurance ("I hate insurance", a special episode of Life unCovered).
We create a living record of the experiences that made a leader and an organisation what it is.
The stories already belong to the organisation. We help people hear
them together.
A living record of the experiences that made this organisation
what it is, and a way to decide what deserves to travel with it into the
future.
A way for leaders to truly use their stories to help them get the
permission to lead.
Past · Present · Future
The past
The moments and people that created the culture, seen and heard before anything is proposed about them.
The present
The stories that still influence behaviour today, whether or not anyone has written them down.
The future
A culture made more visible and intentional, guided by the stories the organisation chooses to carry forward.
Discuss a programme.
Tell us about the stories your organisation runs on, or the ones it has never properly told. One of the founders replies within three working days.
Begin the conversationOr keep reading: the Journal carries passages from Book One and the films.